Hello!
In addition to photography, I’m also a full-stack digital marketer with 10+ years hands-on experience in a variety of industries, including oil and gas, renewable energy, non-profit and tech.
As a graduate of Mount Royal University’s BCMM Public Relations program, I have both educational and professional experience in marketing, strategic communications, design and branding, research, and writing/editing. But my true passion is the world of digital marketing.
I love finding innovative ways to extract meaningful data (no vanity #’s around here), and then using that information to grow a brand’s digital presence and prove ROI. The world of digital marketing is constantly redefining itself and as someone who thrives in dynamic environments, I love that about it too.
I’ll also tackle any creative project you throw my way, because I love dreaming up new concepts and bringing them to life through photography and digital design.
Have a project in mind? Let’s work together!
Thank you to the talented Abigail Faith Photography for this photo.
Brands I’ve worked with:
Marketing
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Ready to get your brand out there? Do your online marketing tactics need a refresh?
Let’s work together to build an integrated marketing strategy that reflects your brand and business goals across multiple digital platforms.
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Social media isn’t just a want for your business anymore—it’s a need. It’s how you amplify your brand’s voice, build and nurture its online community, and reach new audiences (if done correctly).
Let’s work together to build a social media strategy and/or calendar—or even just some organic/paid social content—that tells your brand’s story in a meaningful way.
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Ads can cost a lot, so it’s important that your social campaigns are targeting the right audiences with lead-generating messaging from the start.
I can help you ensure your advertising $’s are being used to target those who mean the most to your business.
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Without SEO, no one would be able to find you online.
I can help your website appear higher in search results and drive more visitors by making sure it’s optimized with technical SEO (back-end), local SEO (GMB) and on-page SEO.
Design
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Your brand’s visual identity—the overall aesthetic and ‘feel’ of your brand—is not only responsible for how your brand looks visually, but it plays an important role in influencing how audience(s) perceive and engage with your brand.
Let’s work together to create a detailed guide for your brand’s visual identity. -
Your logo is arguably the most important part of your brand’s identity, because it’s how your brand is recognized by its audience(s)—think of it as your brand’s ‘face’.
I can help you blend your brand’s visual identity and values into a high-quality graphic that can be used across your digital and print materials for years to come.
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Need letterhead or PowerPoint templates? Professional photos of your products or storefront? Posters, business cards or other printed materials?
Let’s work together to create a collection of branded assets that will help tell your brand’s story across your digital and printed materials.
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Need social media or website graphics?
Let’s work together to create a collection of on-brand graphics that will help tell your brand’s story across your website and social media accounts.
Web
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The best websites not only look beautiful, but have been designed with user experience (UX), mobile responsiveness and conversions in mind.
Whether it’s a simple landing page or a full e-commerce site, I can help you build a new online ‘hub’ for your brand that will drive leads and sales.
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Need new content for your website? Want help managing your site’s content so that it stays up to date?
Let’s work together to create some captivating messaging for your website to encourage leads/conversions, or a longer-term plan to ensure your content stays fresh and relevant.
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Analytics is probably one of the *most* important aspects of marketing (and my personal favourite!), because it allows you to see exactly what’s working… and what’s not.
Through Google and social media analytics (and any other tools your brand uses), I can analyze and build reports that demonstrate online marketing performance with recommendations on how to optimize.
What clients are saying: